![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6554f8d82260f4718373fba1_Salomon-Hero%20(1).jpg)
Brand Activation
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6554f8d82260f4718373fba1_Salomon-Hero%20(1).jpg)
Brand Activation
Brand Creation
Brand Impact
Brand Vision
Brand Foundation
Simplifying the proposition. Amplifying the brand
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6554f8fde8b481b1f4f54ff1_salomon-fullscreen-1.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6570ddb0b6d620140f0de7ba_salomon-landscape-1.jpg)
Vision
Positioning the brand as ‘The Mountain Sports Company’ through their authority in ‘mountain innovation’.
Activation
A simplified logo and visual language alongside a campaign built around the multi-seasonal activities of the mountain and product development of the category-defining ‘XT Wing’ trail running shoe.
Vision
Positioning the brand as ‘The Mountain Sports Company’ through their authority in ‘mountain innovation’.
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6554f9114de42c3beb676503_salomon-fullscreen-2.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6567789f42c8b40c4b7141b5_salomon-landscape-2_01.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6567789f2c317fe2ec47ffe2_salomon-landscape-2_03.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6567789f4f5f1be86718199b_salomon-landscape-2_06.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6567789f1d084981e2e63930_salomon-landscape-2_07.jpg)
Activation
A simplified logo and visual language alongside a campaign built around the multi-seasonal activities of the mountain and product development of the category-defining ‘XT Wing’ trail running shoe.
Activation
A simplified logo and visual language alongside a campaign built around the multi-seasonal activities of the mountain and product development of the category-defining ‘XT Wing’ trail running shoe.
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6554f959bb3fbbcda09228df_salomon-fullscreen-3.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/656777f126215a01662694b5_salomon-landscape-3_01.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/6567785b4c74fd60a56da4de_salomon-landscape-3_02.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/656777f1322fabc7fb8fe9f9_salomon-landscape-3_03.jpg)
![](https://assets-global.website-files.com/64c28c18d047fa442a8caf43/656777f1a41a1193a3916992_salomon-landscape-3_06.jpg)
FreshBritain, they just get it