Future Proofing Youth

Future Proofing Brand

Future Proofing Demand

Adidas Terrex

Hyper Inclusivity as the original virtue

Process

  • Storytelling
  • Conversion
  • Storydoing

If we care about youth

  • Youth care about the world 
going to SHIT
  • Youth care about brands that 
give a SHIT

Brands on a trajectory

Unchallenged

challenged consumption

Commercial

Communal Gain

Market

Moral Purpose

Think

Do Different

Advertising

Impact

TELLING

story doing