New book "The Brand New Future - How Brands Can Save the World" by Leading Brand Expert, Bob Sheard

Brands can help save the world. That is the premise of a provocative yet practical new book by brand design expert, Bob Sheard, showing how brands have the potential to drive commercial success via sustainable practices.

‍
As world leaders and governance structures struggle to address global threats like climate change, Sheard believes that our key democratic expression lies in how we spend our money.

‍
Increasingly people will choose brands that represent the future they want to see, the ones that achieve growth that replenishes not depletes the planet.

‍
But building a critical mass of brands that can be active agents of positive change demands redesigning commerce and rethinking corporate growth. These are topics that Sheard tackles head on.

‍
Sheard introduces a framework of 21 regenerative brand design protocols designed to guide businesses in redefining growth. These protocols advocate for a transition from traditional manufacturing models to those centered on knowledge, skills, and experiences.

‍
Collaborating with UAL, Central Saint Martins, Sheard has also developed educational programmes aimed at implementing these principles in real-world scenarios for undergraduate, graduate and executive audiences as well as an incubator to grow regenerative brands.

‍