Brand New Future: New book maps out how ‘brands can save the world’

Brands can help save the world. That is the premise of a provocative yet practical new book by brand design expert, Bob Sheard, showing how brands have the potential to drive commercial success via sustainable practices.

As world leaders and governance structures struggle to address global threats like climate change, Sheard believes that our key democratic expression lies in how we spend our money.

Increasingly people will choose brands that represent the future they want to see, the ones that achieve growth that replenishes not depletes the planet.

But building a critical mass of brands that can be active agents of positive change demands redesigning commerce and rethinking corporate growth. These are topics that Sheard tackles head on.

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