Beyond Profit: How brands are becoming the solution

Live from Advertising Week Europe 2025, this episode of the AW360 Podcast dives deep into the future of branding with a bold new perspective. Our guest is Bob Sheard, Co-Founder of FreshBritain and the author of the forthcoming book “The Brand New Everything – How Brands Can Save the World.”

In this conversation, we explore how brands can step up where politics falls short—especially on massive global challenges like climate change. From redefining growth and reshaping consumption to introducing new success metrics and shifting toward regenerative business models, this episode is packed with provocative ideas for marketers, brand leaders, and anyone rethinking what a brand can and should do in 2025.

Tune in to hear how brands might not just sell solutions—but become the solution.

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