the Brand

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In January this year FreshBritain hosted the Brand Britain event. The event, in association with Monocle was designed to ask 'What does “Brand Britain” mean today and what comes next?’. An audience of students, brand leaders, investors and other stakeholders gathered in London to hear from the writer Ekow Eshun, Belstaff CEO Fran Millar, Rapha founder Simon Mottram, the Academic Dean of CSM Rebecca Wright, Nc’nean founder Annabel Thomas and Monocle’s Josh Fehnert.

Devised and hosted by Bob Sheard, co-founder of the FreshBritain agency, the event explored what the UK’s 
national brand means for businesses operating in its
slipstream.featuring Monocle, Central Saint Martins 
and the leaders of a host of great businesses. Listen to the event below.

“We are like a museum where attractions don’t work and we actively discourage visitors – a brand is a promise delivered and our delivery has been shit.”

Simon Mottram (Rapha)

“In current times of economic challenge, the energy 
in the room now is not British youthful creative energy but potentially global talent in Britain”

Rebecca Wright (CSM)

Brand Britain:

The Insights

Following the event, Bob spoke again with Monocle to share lessons from the day and explains how they have recalibrated his strategic approach.

Listen to the podcast by clicking the link below.

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